The Rekindle journal

Field notes on beginning again.

Founder letters and beginner-first guides from our Buddies. Written by people who remember day one.

Cover for "The September Reset Is Real. It Still Won’t Restart Your Hobby."
For Rekindlers

The September Reset Is Real. It Still Won’t Restart Your Hobby.

Half of people treat September as a fresh start, and the research behind it is real. But a reset supplies motivation, and motivation is almost never why a hobby lapsed. Here is what actually survives past week three.

September 6, 2026 7 min read
Cover for "Friction-Maxxing Gets Hobbies Half Right"
For Rekindlers

Friction-Maxxing Gets Hobbies Half Right

Friction-maxxing is the trend of 2026, and it gets hobbies half right. There are two kinds of friction: the kind inside a hobby that builds you, and the kind in front of it that only wastes the motivation you started with.

August 22, 2026 7 min read
Cover for "Everyone Is Going Analog. Almost Nobody Is Actually Doing It."
For Rekindlers

Everyone Is Going Analog. Almost Nobody Is Actually Doing It.

Vinyl passed $1 billion and half of the people buying it own no turntable. The analog revival is real, but it is a buying trend more than a doing trend. Here is what the research actually says, and what closes the gap.

August 6, 2026 9 min read
Cover for "You Don’t Have to Be an Expert to Teach a Hobby"
For Buddies

You Don’t Have to Be an Expert to Teach a Hobby

Everyone is going analog this year. Film cameras, granny hobbies, chess clubs. Most people still will not start, and the reason has nothing to do with information.

August 3, 2026 7 min read
Cover for "Why we built Rekindle"
Uncategorized

Why we built Rekindle

The information was never the problem. What I was missing was a person a step ahead, and the feeling that I wasn't doing it alone. By Saji.

July 13, 2026 3 min read